We have designed a mark attached to the Drake International logo to visualize our achievement and emphasize 70 years of 'Client Profit Improvement'. We created 2 versions of this mark: a Canadian branded logo (with a maple leaf in the centre), as we were established in 1951 in Canada; and a global branded logo (with a globe in the centre), as we have a footprint in many countries around the world. If you are located outside of Canada, the mark with a globe may be your choice.
Each of these variants has a detailed and simplified option for its usage. The detailed logo can be used on all marketing assets if the space permits to render the graphics without any distortion. The minimum size of the print area: 3.5 in (9cm). The mark has a simplified version (displayed further down below) for usage in smaller spaces.
A closer look at the detailed mark
The detailed mark consists of the logo, '70 years', a detailed message and our main tagline. It can be used on both light and dark backgrounds. The main tagline (People I Productivity I Performance) should be eliminated where space may render the tagline too small to read.
Detailed mark usage
The detailed mark will be a great asset to add on printed materials such as: mugs, pens, tote bags, etc.
Closer look at the simplified mark
If the printing facility has specific restrictions regarding print size, or the digital advertisement doesn't have enough space, the detailed mark can be replaced with the simplified version.
