Drake Blue - Pantone 7692 C
Pantone 7692 C is Drake corporate colour. Here are the equivalents for web and print (RGB 0 74 124; HEX #004a7c; CMYK 98 55 5 30). Pantone 7692C has been determined as our main corporate color. It is the color that represents our brand, the color of our logo, tagline, and corporate background. Pantone 7692C - has been called Drake Blue.
Core color theme
Our main theme is always displayed in blue and white with a percent of accent colors used. To add more creative freedom, we have adopted lighter and darker shades of our core color.
Accent Colors
We use accent colors to emphasize important element on the page (CTA’s, quotes, formulas, info-graphics, etc), to create contrast or rhythm.
Neutral Colors
We use the darker shades of neutral colors for type, and the lighter shades for non important elements on the page (fillers, page numbers, etc.)
Color usage and avoidance
We understand that the way we divide the percentage of the color will drive the brand consistency. We understand the accessibility aspect and the way we have to pair the color.
* C - Core, C-S - Core-Shade, A - Accent, N -Neutral
We avoid over-usage of accent colors when combined together, as it creates chaos and focus is lost.
