The personality that we implement establishes the foundation of the Drake International brand. It is a true reflection of our culture, values, and serves as a promise to our various target markets.
Tone of Voice
We are professional and informative. We’re building strong, trusting relationships and demonstrate that we value people. We start interacting by asking questions and carefully listening to the answers. We use clear and straightforward language that aim to be as efficient as possible.
Behaviour
We are professional, approachable, and positive. We demonstrate a can-do attitude. We motivate people to be more productive and less stressed. We are the industry experts that provide valuable advice.
Image Portrayal
We convey professionalism by the way we look, the way we speak, the way we respond to others: sharp, approachable, honest, and informative.
Differentiators
We are the industry experts. We help to achieve people’s goals faster, and with less effort. We are thoughtful and communicational. We want people to succeed.
Value
We always place clients' interest first. We are open and reliable. We undertake every assignment, large or small, with enthusiasm. We are the problem-solvers.
